Herman Feuerwerker UX Designer NYC
Experience
B&H Photo, Video & Pro Audio July 2006 – Present
User Experience Designer Sept. 2009 - Present
- Redesigned several key parts of website including Header and Navigation
- Redesigned Shopping Cart with variations for multiple discount scenarios
- Designed and planned new web apps to handle combined purchase discounts, and vendor threshold discounts from wire-frames to final UI mock-ups using business requirements and customer scenarios
- Coordinated with team members, programmers, developers and outside design firms to help launch several private brand websites
- Designed multiple static pages including brand pages and store department pages
- Designed several Holiday campaigns boosting company revenues
- Designed special promotion emails and product announcements
Art Director Mar. 2008 – Sept. 2009
- Designed series of Web banners for advertising promotions
- Developed color schemes for use in catalogs and ads
- Supervised staff and freelance designers working on the B&H catalog
- Participated and led client meetings presenting design solutions
- Participated in the creation of workflow to assure quality improvement
and accuracy of projects - Participated and led client meetings presenting design solutions
Senior Designer July 2006 – Mar. 2008
- Worked on several redesigns of the B&H Catalog; always as the lead designer
- Participated in various catalog pilot programs, representing advertising departments
needs and requirements - Acted as the department liaison to IT, and helped develop a PSS (Product Selection System)
for building new catalog pages - Designed multiple collateral and promotional pieces for various B&H departments
- Created and designed a new series of buying guides
- Designed store display posters and department banners on a regular basis
Freelance Projects July 2005 – July 2006
Freelance Graphic Designer
- Clients Include
- The Creative Group
- S. Bertram Inc.
- TriMe Associates
- Parkland Estates
- The Judaica Press
- Park Communications
- KZ Creative
ArtScroll / Mesorah Publications, Ltd. May 2000 – June 2005
Senior Graphic Designer
- Designed over 150 book covers and jackets, including complicated dies for
spot UV and foil embossing - Designed promotional materials and seasonal catalogs
- Shortened the production cycle to days instead of weeks by implementing
a PDF and CTP workflow - Managed and trained junior designers, freelancers and interns
- Personally designed the best selling Kosher By Design series
- Designed and managed several websites
Erba Food Products, Inc. (Haddar) March 1997 – May 2000
Graphic & Packaging Designer
- Conferred with all production departments to discuss art requirements in order to enhance
all presentations through target marketing - Updated and refreshed the overall brand look and feel
- Redesigned food and beverage packaging
- Introduced packaging design for new items; extended existing product lines
- Designed and developed wine packaging with complex dies and foil stamping processes
The Eyecatcher Feb. 1995 – March 1997
Graphic Designer
- Created a fund raising campaign for a local ambulance service generating $100,000 in donations
- Selected by a major print broker to design a 300-page wholesale jewelry trade publication
with a target audience of over 20,000 international and domestic jewelers - Art directed photography shoots for national publications
Education / Training
- Bachelors Degree
- Yeshiva of Nitra – Mt. Kisco, NY 1990-1994
- Adobe Photoshop Down and Dirty Tricks Seminar
- Scott Kelby – New York, NY 2002, 2007
- Web Design Seminar, lynda.com Traveling Road Show
- Lynda Weinman – New York, NY 2001
- Adobe Photoshop Seminar Tour
- Scott Kelby – New York, NY 1999
- Diploma, Quark XPress, Adobe Illustrator, Adobe Photoshop
- National Computer Resource Center – New York, NY 1995
- Certificate, Art & Posters, Picture/Pen Drawings, Pastels, Magic Art Oil Painting
- ICS – Scranton, PA 1993, 1994
Skills
- Design Skills
- User Experience Design
- Interface Design
- Graphic Design
- Software Skills
- Adobe Photoshop CS5
- Adobe Illustrator CS5
- Adobe Fireworks CS5
- Adobe Dreamweaver CS5
- HTML / XHTML
- CSS
- Wireframing
- JavaScript (Basic)
- Adobe Flash CS5 (Basic)
- Adobe InDesign CS5
- Microsoft Office
- Adobe Acrobat 9.0
- WordPress
- Mockingbird
- Other Skills
- Extremely detail oriented
- Solid time management and organizational skills
- Brilliant eye for design,
color and typography - Management experience
Portfolio
On BehanceDeer Design coming soon
Contact
p. 718-207-1222e. hershyf {at} gmail {dot} com